Texas officials have scheduled a news conference for this afternoon in Austin to announce a 20-year, $300 million agreement with ESPN to create a 24-hour network that will carry Longhorn sports programming and some non-athletics related content. Discussions have been ongoing for months and the ability for the school to create its own programming network proved pivotal in Texas’ decision to remain in the Big 12 last June, when conference rivals Colorado and Nebraska announced plans to join other leagues, effective in the 2011-12 school year.
By Jimmy Burch / Special Contributor http://dallasne.ws/gQO47N
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